Featured by BBC News | Ex-RAF Regiment Gunner | Ultramarathon racer
The Problem
Does this sound like you?
01
You know you've got more in you, but nothing's proven it lately
02
No real achievements you're proud to talk about
03
Quietly feeling like you're not enough
04
Your fitness has slipped and you feel it every time you catch yourself in the mirror
05
A few drinks most nights just to switch off
06
Watching porn instead of chasing something real
07
Scrolling until 1am, telling yourself tomorrow's different
Why Listen To Me
I was you.
Before the military, I was skinny, weak, and undisciplined. No purpose, no direction, just insecurities about the way I looked, and nothing real to show for myself.
The military didn't just get me fit. It rebuilt how I thought, how I showed up, and what I believed I could handle. I learned that discipline isn't a feeling. It's a decision you make on the days you don't want to. Those are the lessons I teach.
When I left, I didn't stop. I found ultramarathons and levelled up again, using the same principles the military gave me to push further than I thought my body could go.
RAFRegiment Gunner
160KUltra Distance Raced
0→100Zero Running Background
Before and After
I was standing exactly where you are.
Before
Just out of the military. Mid-way through a 500 mile walk.
After
Night section of an ultramarathon on Koh Samui.
The photo on the left is me just after leaving the military, walking 500 miles. I had never run an ultramarathon. I'd had my first taste of endurance, and I knew the man I wanted to become, but I wasn't him yet. I was still finding my feet.
Then I found ultramarathons, and I built the man in the photo on the right one block of training at a time.
If you're looking at your own version of the left photo right now, I know exactly where you're standing. I built this programme from that starting point, and it's the way across.
The System
The Men's Rebuild Programme
A complete rebuild across body, event, and mind, with the ultra as the vehicle that ties it all together.
●
Body
A personalised training and nutrition plan built around your starting point.
Includes
Weekly check-ins and progress tracking
Habit tracker access
Recovery and mobility guidance
Sleep and energy optimisation guidance
Access to a full exercise demo library
●
The Ultra
A 6-month beginner-to-ultramarathon training build.
Includes
Race-day pacing and fuelling strategy
Gear and kit guidance
Race selection support
Injury prevention and prehab guidance
Race week checklist and taper plan
●
Standards
Mindset coaching built from military selection and ultra racing.
Includes
Private community access
Daily non-negotiables framework
Direct access for accountability
Weekly reflection prompts
Discipline and identity workbook
The Timeline
6 months. Zero to ultramarathon.
01
Foundation: Months 1–2
Build a real base: running capacity, strength, and the habits that hold the rest up.
02
Build: Months 3–4
Distance climbs. This is where old excuses run out and new standards take over.
You toe the line of your first ultra, 50km or more. Whatever happens, you're not the man who started this.
How It Works
Three steps from joining to start line.
01
Join and tell me where you're starting
A short questionnaire covering your goals, training history, injuries and medical clearance, so I can build your plan safely.
02
Get your plan and start training
I build your 6-month plan around your week. You start training straight away.
03
Train, check in, adjust
Weekly 1:1 check-ins. I review your logs and adjust the plan until race day.
The Finish Line
This could be you.
Bangkok 24H Championships · 31 October to 1 November 2026
Founding Members
Be one of my first 5.
The Men's Rebuild Programme is brand new. You'd join as a founding member, with the founding rate and my full attention, and your real results become the proof for the men who follow. I won't invent testimonials.
In return
Share your real results
Founding members agree to share their real results as they come in:
Strava before and after, from their own accounts
Their words, unedited, in writing and on camera
What worked, what was hard, and who it's not for
Trained with me before and want to share feedback? Email contact@howardkniveton.co.uk
Anyone coached free or at a discount in exchange for honest feedback is always labelled as such next to their results.
Is This You?
Who this is for
✓You're stuck and ready to do something about it
✓You want a real, physical target with a date attached
✓You're ready for real 1:1 coaching, not a generic PDF
✓You're done waiting to feel ready
✕You want results without putting in the work
✕You're not willing to train, eat properly, or show up to check-ins
Follow the plan. Finish your race. Or get your money back.
Complete the full 6 months, follow the programme and meet the requirements in the terms. If you still don't finish a 50km+ event, you get a full refund of up to £594. Tap the i for the plain-English terms.
I'm taking 5 founding members. That's it.
Not for marketing. Every founding member gets my real one-to-one attention every week, and I won't water that down to take on more. When the 5 spots are gone, the founding rate closes.
£99 a month for 6 months, £594 in total. That's the founding member rate for the first 5 men, and it includes weekly 1:1 check-ins with me.
How many hours a week will it take?
Around 4 to 6 hours of training a week, building towards your longest efforts in months 4 and 5. If you work full-time and can find three sessions a week, it works.
How far is the ultramarathon?
Your first ultra is 50km or more. We agree your race together in your first week, and it's the target the whole 6 months builds towards.
What happens after I pay?
You complete a short questionnaire covering your goals, training history, injuries and medical clearance. I build your plan around it and you start training straight away, with a 1:1 check-in every week.
Why 1:1 with you instead of a free plan?
A free plan doesn't know your starting point, your schedule or your injuries, and it never checks on you. I adjust your plan every week and hold you to the standard you set.
What if I get injured?
Tell me straight away. We adjust the plan, and under the guarantee terms you can pause for up to 4 weeks if you're injured or ill.
I've never run before. Can I still do this?
Yes. This is a beginner-to-ultramarathon programme, built for men starting from zero.
What if I don't finish the programme?
The guarantee only applies if you complete the full 6 months and follow the plan.
Is this just running coaching?
No. Training, nutrition, habit-building and mindset coaching. The ultra is the vehicle, not the whole point.
Do you do sales calls?
No sales call. Everything you need to decide is on this page. Once you join, you complete a short health and goals questionnaire so I can build your plan safely.
I'm not in great shape right now. Is that a problem?
No, it's the starting point. Built to take you from wherever you are now.
The Men's Rebuild Programme Guarantee
Plain-English terms. Please read before you join.
1. What's guaranteed
If you complete the full 6-month programme, meet the requirements below, and have not reached your agreed Result, you can claim a full refund of the programme fees you paid (up to 6 x £99 = £594).
2. The Result
Your Result is completing a race or organised event of 50km or more, agreed in writing with Howard in your first week, within the 6-month programme or within 30 days after it ends.
3. What you must do
Keep your payments up to date for all 6 months
Complete at least 80% of your planned training sessions
Complete at least 80% of your weekly check-ins
Log your daily non-negotiables on at least 80% of days
Follow the nutrition guidance provided
Keep your logs in the tracker and share them when claiming
Get medical clearance before starting and tell Howard promptly about any injury or illness
4. What doesn't qualify
Leaving or pausing payments before month 6 is complete
Not meeting the requirements in section 3
Third-party costs such as race entry fees, travel and kit are not refundable
5. Injury, illness and event changes
If you are injured or ill, you can pause for up to 4 weeks. Your programme and claim window extend by the same time.
If your agreed event is cancelled or postponed, we agree an alternative event, and your claim window moves with it.
6. How to claim
Email contact@howardkniveton.co.uk within 14 days of your Result window closing, with your tracker logs. Howard will review within 7 days. Approved refunds are paid to your original payment method within 14 days.
7. Your legal rights
This guarantee is in addition to your statutory rights, including your 14-day right to cancel. If you ask us to start the service within those 14 days and then cancel, you pay a proportionate amount for what has been delivered.
8. Health
This programme is not medical advice. Training is at your own risk. Speak to your GP before starting.
Privacy Policy
Last updated 6 November 2026. Plain English, no small print games.
1. Who I am
I'm Howard Kniveton, trading as the Men's Rebuild Programme. I'm the person responsible for your personal data. Questions about this policy or your data go to contact@howardkniveton.co.uk.
2. What I collect
Payment details. Your name, email, billing details and payment confirmation, taken through Stripe. I never see or store your full card number.
Coaching information you give me. Your goals, training history, check-ins, habit and training logs, nutrition notes and the messages we exchange.
Health information. Injuries, medical conditions and medical clearance. This is sensitive data, and I only collect what I need to coach you safely.
Enquiries. Anything you send me by email or direct message on Instagram, TikTok or YouTube.
This page. It does not use analytics or advertising cookies. It loads fonts from Google, which means your IP address is sent to Google when the page opens. It also embeds a YouTube video, and YouTube may set cookies once you press play. Stripe sets its own cookies on its checkout page.
3. Why I use it, and my legal basis
To deliver your coaching and take payment. This is the contract between us.
To use your health information. I ask for your explicit consent. You can withdraw it at any time, but I may then be unable to coach you safely.
To keep tax and accounting records. This is a legal obligation.
To answer enquiries, keep my coaching safe and handle guarantee claims. This is my legitimate interest, and it never overrides your rights.
To share your results or testimonial publicly. Only with your written permission, and you can withdraw it later.
4. Who I share it with
Stripe, to process your payment, and the tools I use to run the programme, such as email, messaging apps and online trackers. I don't sell your data and I don't use it for advertising. Some of these providers process data outside the UK. Where they do, I only use providers that apply the safeguards UK law requires.
5. How long I keep it
Payment and accounting records: at least 6 years, as tax law requires.
Coaching and health information: for the programme and up to 12 months afterwards, to handle any guarantee claim and follow-up. Then it is deleted, unless you ask me to keep it.
Enquiries that don't become clients: up to 12 months.
6. Your rights
You can ask me to give you a copy of your data, correct it, delete it, restrict how I use it, move it to another provider, or stop using it where I rely on legitimate interests. You can withdraw consent at any time. Email me and I'll reply within one month.
7. Complaints
If you're unhappy with how I've handled your data, please tell me first so I can put it right. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
8. Under 18s
The programme is for adults. I don't knowingly collect data from anyone under 18.
9. Changes
If I change this policy, the new version goes on this page with a new date.
